We help companies:
Discover customer satisfaction, issues and purchasing plans
Understand competitor pricing, product features and customer loyalty
Collect data for use in PR and testimonials
Identify industry trends and opportunities
Below are some sample business customer satisfaction and market research project case studies
Case Study: Market Research and Customer Expectations Project
Performed an extensive US market research campaign to:
The campaign involved:
Campaign Results:
Solid business recommendations on strategic direction, growth and investment opportunities, backed by comprehensive market research findings and analytics. The campaign also produced a large prospect database, complete with full contact information and purchasing plans.
Case Study: Competitive Shop Labor Rates
Our client |
An industrial systems manufacturing firm |
Project Objective |
Collect and analyze competitor shop labor rates to determine cost cutting opportunities |
Approach |
Tele-surveying |
Result |
Determination of union and non-union shop labor rates and benefits at key competitors |
Case Study: Gain Market Understanding and Identify Key Business Prospects
Our client |
A business services firm that serves large corporate enterprises |
Project Objective |
Gain a detailed understanding of marketplace characteristics and needs Identify companies that are priority sales leads |
Approach |
Systematically gather and record survey data using an integrated phone, email and online survey form. Then analyze to assess basic market trends and companies with potential sales opportunities |
Result |
Developed a detailed market profile with defined company growth opportunities and key prospects in each market sector |