Business Customer Satisfaction Surveys and Market Research

We perform business customer satisfaction surveys to help companies discover opportunities and trends leading to increased business performance and profits.

We help companies:

Discover customer satisfaction, issues and purchasing plans
Understand competitor pricing, product features and customer loyalty
Collect data for use in PR and testimonials
Identify industry trends and opportunities

Below are some sample business customer satisfaction and market research project case studies

Case Study: Market Research and Customer Expectations Project

Performed an extensive US market research campaign to:

Advise client on business growth strategy
Determine target market comparative views of customers and competitors
Determine customer and prospect service level expectations

The campaign involved:

Customer, prospect and competitor surveying
Surveys performed via phone, interactive Internet forms and in-person
Integrated primary & secondary market research
Comprehensive analytical & trend analysis
Data visualization and descriptive statistics

Campaign Results:
Solid business recommendations on strategic direction, growth and investment opportunities, backed by comprehensive market research findings and analytics. The campaign also produced a large prospect database, complete with full contact information and purchasing plans.

Case Study: Competitive Shop Labor Rates

Our client	An industrial systems manufacturing firm
Project Objective	Collect and analyze competitor shop labor rates to determine cost cutting opportunities
Approach	Tele-surveying
Result	Determination of union and non-union shop labor rates and benefits at key competitors

Case Study: Gain Market Understanding and Identify Key Business Prospects

Our client	A business services firm that serves large corporate enterprises
Project Objective	Gain a detailed understanding of marketplace characteristics and needs Identify companies that are priority sales leads
Approach	Systematically gather and record survey data using an integrated phone, email and online survey form. Then analyze to assess basic market trends and companies with potential sales opportunities
Result	Developed a detailed market profile with defined company growth opportunities and key prospects in each market sector