Business Customer Satisfaction Surveys and Market Research
We perform business customer satisfaction surveys to help companies discover opportunities and trends leading to increased business performance and profits.
We help companies:
Discover customer satisfaction, issues and purchasing plans
Understand competitor pricing, product features and customer loyalty
Collect data for use in PR and testimonials
Identify industry trends and opportunities
Below are some sample business customer satisfaction and market research project case studies
Case Study: Market Research and Customer Expectations Project
Performed an extensive US market research campaign to:
- Advise client on business growth strategy
- Determine target market comparative views of customers and competitors
- Determine customer and prospect service level expectations
The campaign involved:
- Customer, prospect and competitor surveying
- Surveys performed via phone, interactive Internet forms and in-person
- Integrated primary & secondary market research
- Comprehensive analytical & trend analysis
- Data visualization and descriptive statistics
Campaign Results:
Solid business recommendations on strategic direction, growth and investment opportunities, backed by comprehensive market research findings and analytics. The campaign also produced a large prospect database, complete with full contact information and purchasing plans.
Case Study: Competitive Shop Labor Rates
| Our client |
An industrial systems manufacturing firm |
|
Project Objective |
Collect and analyze competitor shop labor rates to determine cost cutting opportunities |
|
Approach |
Tele-surveying |
|
Result |
Determination of union and non-union shop labor rates and benefits at key competitors |
Case Study: Gain Market Understanding and Identify Key Business Prospects
| Our client |
A business services firm that serves large corporate enterprises |
|
Project Objective |
Gain a detailed understanding of marketplace characteristics and needs Identify companies that are priority sales leads |
|
Approach |
Systematically gather and record survey data using an integrated phone, email and online survey form. Then analyze to assess basic market trends and companies with potential sales opportunities |
|
Result |
Developed a detailed market profile with defined company growth opportunities and key prospects in each market sector |
